Online gameT-Systems Enterprise Services GmbH
The ICT portfolio from T-Systems communicates mainly to a specialist audience. In connection with Formula 1 it is intended to reach a broader-based audience on an emotional level and to build a convincing bridge to the company's areas of core competence. To meet this requirement we have developed the F1-Noise Race as part of the overall F1 online presentation. The online player game is controlled by phone and demonstrates what an essential contribution ICT makes in the background to the race. The communicative idea of IT + TC + Volume = Speed gave rise to the motto: The louder, the faster.