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FAIRKICKT
FAIRKICKT
FAIRKICKT
FAIRKICKT
FAIRKICKT
FAIRKICKT
FAIRKICKT
FAIRKICKT
FAIRKICKT
FAIRKICKT
2026

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FAIRKICKT

Branding

Lust auf besser leben gGmbH

FAIRKICKT is an open educational camp on sustainability and sports, held during UEFA Euro 2024 in Frankfurt am Main, Germany. Over three weeks, it reached 1,060 participants from 40 schools and clubs through workshops, discussions, an educational film, and creative activities on fair trade, inclusion, and resource conservation in sports. Its youthful and inclusive branding — with a logo that literally kicks off a new way of thinking and acting — combines comic-inspired details with energy, clarity, and purpose, aiming to empower a well-informed young generation and foster a more sustainable future for sports.

Client / Manufacturer

Lust auf besser leben gGmbH

Frankfurt am Main, DE

Stadt Frankfurt am Main

Frankfurt am Main, DE
Design
new office GmbH

new office GmbH

Frankfurt am Main, DE
Date of Launch
2024
Target Regions
Europe
Target Groups
Public Sector / Government, Consumers / Users

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