FAIRY YUMMY
Brand identity redesign
Hubei Bestore Food Industrial Inc.
The designers were asked to help FAIRY YUMMY enhance its brand image, strengthen its brand position, solve the problems of unclear information on its packaging and update the brand's old-fashioned visual design. The goal was to convey the company's healthy and happy brand ethos to consumers.
Client / ManufacturerDesign
Hubei Bestore Food Industrial Inc.
Wuhan, CNShenZhen YoungAgile Design Co., Ltd. YOUNG AGILE DESIGN LAB.
Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User