FAN STEAK INN
Rebranding Design
Founded in Taipei in 1994, FAN STEAK INN has shaped Taiwan’s steak culture for over three decades as a beloved dining destination. The revitalized identity blends heritage and modernity under the concept “A Classic Revisited. A Dish Retold.” Inspired by the signature Dual Heat method—searing then roasting for unmatched flavor—the design turns this craft into a refined visual system. With elegant typography, a timeless green palette, and premium applications, the brand conveys hospitality as both taste and memory, inviting every guest to cherish a table worth remembering.
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users