FangChengShi

Liquor packaging

This packaging design for Fang Cheng Shi fully expresses the making of this spirit. 67 double round pits are used to ferment the alcohol over 180 days involving 18 different brewing processes. In this new era where consumers are looking for quality, Fang Cheng Shi delivers through an update to its tradition. The liquor is brewed using Fang's family historic brewing technology, now listed as UNESCO intangible cultural heritage practice that dates back to the Guangxu period of the Qing Dynasty (1897). The previous old-fashioned plastic bottles have been replaced by this transparent glass crystal bottle in a contemporary shape.