Fans 2008
Mircosite
The goal was to convince as many fans as possible to participate. And the Mercedes-Benz brand was to be presented as the long-standing partner of the German national football team and the German football league. Every website visitor had the opportunity to support Germany's national team on its way to the European Championship title with their photo and a motivational quote. Once enough photos had been collected, they are put together in a mosaic, which appeared on the side of the team coach, for example. In this way, every participant became part of the campaign.
