Fashion Fusion
Brand design
Fashion Fusion (FF) is an ideas competition launched by Deutsche Telekom and MUTABOR to encourage creative minds from fashion and technology to produce groundbreaking concepts. For FF a flexible and simple branding solution was needed that was adaptable to different situations of spaces and media and would fit inside the Deutsche Telekom Brand family. That’s why the basis for everything had to be the color magenta and the Telekom Corporate Font.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Other target groups: Creative minds from fashion and technology.