Brand designDeutsche Telekom AG
Fashion Fusion (FF) is an ideas competition launched by Deutsche Telekom and MUTABOR to encourage creative minds from fashion and technology to produce groundbreaking concepts. One such idea was to introduce the codes of beauty to the beauty of Code. The typography as centerpiece of the brand identity forms a perfect match between digital code structures and knitted or woven structures from fashion design. Starting with the logo – right down to the whole style. The typographical approach was applied to all sorts of media: digital, print, film, space and collaterals. The most important thing was to keep it simple and mostly use two colors – that’s why the "knitted-code-typography" provided many opportunities to stay creative and fulfill all the tasks.