FC Sans Pauli

tailor-made font family

FC Sans Pauli revolutionizes football branding with a typeface family representing the rebellious identity of FC St. Pauli, while fostering accessibility. With seven versatile styles, support for 200+ languages and innovative OpenType features, it works across all platforms. Our aim was to create a visual language that authentically represents the club while meeting high functional standards. The distinctive italics and expanded character set set it apart, ensuring consistent branding and strengthening global fan loyalty. FC Sans Pauli is more than a typeface—it’s an expression of identity, community, and forward-thinking sports culture.

Client / Manufacturer

Fußball-Club St. Pauli v. 1910 e.V.

Hamburg, DE

Design

Karl Anders GmbH

Hamburg, DELars Kreyenhagen, Claudia Fischer-Appelt, Marcel Häusler, Henry Monse, Christoph Koeberlin