Feed Me / Ernähre mich

Annual report

A report that presents the company, its people and products. Podravka has well-known company values, mission and vision, which are all portrayed in the report. Since it is a food company, the report revolves around food. Members of the management board were all photographed dressed as chefs, and they contributed a recipe. A heart, the logo of the company, is at the heart of the report. The cover and the introductory photos portray young people with holes in their hearts saying: “Feed me”, as the company’s slogan tells you to put your heart into everything you do. The report is interesting and fun to read, while providing important facts of the company.