Fellow rebranding

Rebranding

This project constitutes a rebranding for Fellow Consulting. We have leveraged the core concept of "people-centric" to shape various visual elements, including fonts, colors, and motion. Being a dynamic firm deeply involved in the exploration of innovation ecosystems and the formulation of precise strategic pathways, we have integrated the notion of motion and the framing of key insights into our design approach. Finally, we have underscored the idea of horizontal collaboration between Fellow and its partners, challenging the conventional narrative associated with consulting firms, which often exhibit a more vertical and distant demeanor.