



FES Watch U
Watch
Sony Corporation Creative CenterUsing e-paper technology, this wristwatch delivers customizable dial and belt designs to match different outfits, moods, and usage environments. The device features a basic minimalist design, enhancing aesthetic versatility, and also comes with a variety of pre-installed patterns. The dedicated app, meanwhile, not only gives users access to downloadable patterns in the online store – which regularly adds new designs by unique, creative minds – but also lets users render photos into one-of-a-kind patterns. In all, the FES Watch U fuses fashion and digital technology into captivating new experiences.
Client / Manufacturer
Design

Sony Corporation Creative Center
Tokyo, JP
Sony Corporation Creative Center
Tokyo, JPDate of Launch
2017
Development Time
other period: -
Target Regions
Asia, North America, Specific country/region: Japan, China, USA
Target Groups
Consumer / User