Fiat Vacilão
Campaign
This series of film is about traffic responsibility. It shows that everyone must care about urban mobility, whether he is a driver, cyclist, pedestrian or motor biker. These films show that everyone is subject to flaws when they are on the street. The first spot introduces the "lame" character Armando, a stand-up guy that helps people and the planet but when he's behind wheels he becomes a true "lame". The second spot shows the "lame" Karina, a biker who saves whales and adopts children but also transforms herself when using her bike, then we know "lame" Ernesto, and "lame" Pereira – motor biker and pedestrian.
Client / Manufacturer
Design
Vetor Zero
São Paulo, BRLeo Burnett
São Paulo, BR