Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Fidelio premium pack
Fidelio premium pack
Fidelio premium pack
Fidelio premium pack
2012

Share:

Fidelio premium pack

Product packaging

Royal Philips Electronics N. V.

Packaging design for Philips Fidelio premium range fulfills the business challenge to enter the premium market segment. The pack quality has been elevated in all aspects: selection of product angles (geometric), lighting (focus on details) and communications (clear, with an emotional tie to the “Obsessed with Sound” campaign). Key product details are glorified and build on the Philips sound heritage. The style of the category code has been consciously followed – black and sophisticated. A simple user experience is reflected in the simplicity of product communications.

RELATED PROJECTS