Fidelio premium pack
Product packagingRoyal Philips Electronics N. V.
Packaging design for Philips Fidelio premium range fulfills the business challenge to enter the premium market segment. The pack quality has been elevated in all aspects: selection of product angles (geometric), lighting (focus on details) and communications (clear, with an emotional tie to the Obsessed with Sound campaign). Key product details are glorified and build on the Philips sound heritage. The style of the category code has been consciously followed black and sophisticated. A simple user experience is reflected in the simplicity of product communications.