FIFA Museum presented by Hyundai
Exhibition
The idea behind the design was to create a captivating and sustainable home for the FIFA Museum during the 2022 World Cup, aligning it seamlessly with Hyundai's "Goal of the Century" sustainability campaign. This concept aimed to deliver a memorable experience while reinforcing Hyundai's commitment to sustainability. The design's realization was a strategic move for Hyundai, solidifying its brand image as a forward-thinking, environmentally conscious sponsor. It symbolised Hyundai's dedication to sustainable practices, establishing a powerful connection between the brand and a global audience of football enthusiasts.
Client / Manufacturer
Design
Hyundai Motor Group
Seoul, KRFIFA Museum AG
Zürich, CHUniplan GmbH & Co. KG
Cologne, DEGrimshaw
London, GBInnocean
Seoul, KRDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government