FIFA Museum presented by Hyundai

Exhibition

The idea behind the design was to create a captivating and sustainable home for the FIFA Museum during the 2022 World Cup, aligning it seamlessly with Hyundai's "Goal of the Century" sustainability campaign. This concept aimed to deliver a memorable experience while reinforcing Hyundai's commitment to sustainability. The design's realization was a strategic move for Hyundai, solidifying its brand image as a forward-thinking, environmentally conscious sponsor. It symbolised Hyundai's dedication to sustainable practices, establishing a powerful connection between the brand and a global audience of football enthusiasts.

Client / Manufacturer

Hyundai Motor Group

Seoul, KR

FIFA Museum AG

Zürich, CH

Design

Uniplan GmbH & Co. KG

Cologne, DE

Grimshaw

London, GB

Innocean

Seoul, KR