FIFA World Football Museum
Temporary exhibition hall
Hyundai Motor Company built a white exterior out of airbag materials used in its own vehicles for the FIFA World Football Museum, a temporary installation in Paris during 2019 FIFA Women's World Cup. When the exhibition ended a month later, the company recycled the materials into tote bags and handed them out to local communities. From the planning phase of the project, the installation was a creative use of abandoned objects and an eco-friendly approach to modern manufacturing that helped minimize industrial waste and contributed to the goal of a sustainable future.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User