Find your balance - Harmony linac launch
Digital launch event
Cancer cases are rising year on year. It is predicted that there will be over 27 million diagnoses each year globally by 2040. Timing is critical in cancer care, so the planned physical launch of a world-leading radiotherapy device could not be delayed because of the Covid-19 global pandemic. Instead, the launch was redesigned to be a virtual event experience. The objective was to deliver a distinctive launch campaign to excite a global healthcare audience that was being worn down by the pandemic.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry, Public Sector Government, Specific sub-group: Radiation Oncology, MedTech, Hospital, Healthcare Groups