Fint
Brand Identity & Experience Design
Fint is a robot advisory asset management app targeting millennials. It is a service in which artificial intelligence called Issac manages user’s assets based on their inclination and provides them with useful information and guides concerning investment in the form of ‘Financial Hints.’ The brand’s visual ‘sticky note’ metaphor came from the idea of giving hints and is used throughout the app as the main visual element. Since the main goal of the brand is to make the concept of investment approachable for millennials, flat and modern illustrations are consistently used throughout the brand.
Date of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User