FIRST SHAVING SERIES ER-GK20 / ER-GM40
Personal grooming device
The First Shaving Series is a new type of grooming tool for teenagers in puberty who are new to dealing with facial and body hair growth. Most trimmers and shavers on the market are geared toward adult men. This product is designed for teenagers to help them enjoy taking care of their bodies without having to endure unwanted hair. The active, youthful color palette helps dispel the user's fears or shyness about using a razor for the first time. The design positions the personal grooming of beards, eyebrows, and body hair as a gentle, easy, and positive experience.
iF Gold Statement
Easy-to-use, contemporary, gender-free and enjoyable! This shaving series helps young people overcome nervousness around personal grooming. Deep studies by Panasonic have led to a strong, iconic and encouraging product line, forging a new direction in grooming free of stereotypes.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania
Target Groups
Consumer / User