Flâneur 2022 – Basel urban space festival

360 degree Campaign

To revitalize the city centre of Basel the private organization Stadtkonzept introduced among other concepts the city festival "Flâneur" which enlives the city centre for a whole summer season and ends with a three-day festival. For this event we developed a completely new design. Based on a square grid, consisting of a font with signs and symbols as well as a defined number of colours, each participant can and should be able to create his or her own appearance within the given framework. Corporate Design as a concept and as an interdisciplinary system. Completely democratically organised and usable and conceivable for every medium.