Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
Fleet Magazine App
2014

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Fleet Magazine App

iPad App

Volkswagen AG

The Fleet Magazine App opens up a largely unused channel of communication: from the manufacturer to the real user, the company car driver. The app combines lifestyle and mobility topics with the automobile scope of the Volkswagen Group. Articles on technical and legal issues regarding company cars also provide company car users with practical information for their working day. The app works as a classic customer-retention instrument by conveying appeal, confidence and expertise. Furthermore it was the strategic intention to create an additional sales tool that increases product demand from user choosers to their fleet managers.

Client / Manufacturer
Volkswagen AG

Volkswagen AG

Wolfsburg, DE
Designer

Lattke und Lattke GmbH

Reichenberg, DE

Zum Kuckuck GmbH & Co. KG

Würzburg, DE

COMMANDANTE BERLIN GmbH

Berlin, DE

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