Flip Side Market - The Hyundai Seoul

Brand Pop-up, Product Launching Campaign

Galaxy Studio is an unique brand experience platform where consumers can experience Samsung mobile products in Korean market launch. In August 2023, Galaxy Studio for the launch of Galaxy Foldable Series created ‘Flipside Market’ where people can experience a new lifestyle through products. The concept of ‘Flipside Market’ is a lifestyle select shop that reflects the tastes of Gen-Z, the product’s core target, and would be enjoyed and admired by them. Especially highly considering the locations’ existing condition, this project was designed to offer a unique market experience that customers of all ages can enjoy and to bring a beach holiday.

Client / Manufacturer

Samsung Electronics

Seoul, KR

Design

CHEIL Worldwide

Seoul, KREd Yoo, Hogil Jung, Jay Jeon,
Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Heeji Yune, Chisung Kim

Indiesalon

Seoul, KRSeokjoon Jang, Yongseok Kim, Eunhyun Park, Dere Geum, Jisun Park, Wona Kim