Flip Side Market - The Hyundai Seoul
Brand Pop-up, Product Launching Campaign
Galaxy Studio is an unique brand experience platform where consumers can experience Samsung mobile products in Korean market launch. In August 2023, Galaxy Studio for the launch of Galaxy Foldable Series created ‘Flipside Market’ where people can experience a new lifestyle through products. The concept of ‘Flipside Market’ is a lifestyle select shop that reflects the tastes of Gen-Z, the product’s core target, and would be enjoyed and admired by them. Especially highly considering the locations’ existing condition, this project was designed to offer a unique market experience that customers of all ages can enjoy and to bring a beach holiday.
Client / Manufacturer
Design
Samsung Electronics
Seoul, KRCHEIL Worldwide
Seoul, KREd Yoo, Hogil Jung, Jay Jeon, Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Heeji Yune, Chisung KimIndiesalon
Seoul, KRSeokjoon Jang, Yongseok Kim, Eunhyun Park, Dere Geum, Jisun Park, Wona KimDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users