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Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
Flip Side Market
2024

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Flip Side Market

Brand Pop-up, Product Launching Project

Samsung Electronics

Galaxy Studio is an unique brand experience platform where consumers can experience first-hand flagship Samsung mobile products in Korean market. With ‘Join the Flip Side’ Campaign, we reinterpreted the new form factor of Galaxy Z Series as whole new lifestyle experience in Flip Side Market. This market is the place where audiences can feel the values and lifestyle which Galaxy Z brand aims for. Markets opened in a total of 23 Locations, including Seongsu, beloved by Korea's Gen-Z, and 15 university campuses.

Client / Manufacturer
Samsung Electronics

Samsung Electronics

Seoul, KR
Design
CHEIL Worldwide

CHEIL Worldwide

Seoul, KREd Yoo, Hogil Jung, Jay Jeon,
Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Heeji Yune, Chisung Kim

Plain Oddity

Seoul, KRJihye San, Somin Kim, Seokchan Ko, Junhyeok Ryu, Mina Kim
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

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