Florestação
Agroecological project
CETRA
You must have heard of changing brands. But have you heard of collaborative brands? Bearing this idea in mind (needle, thread and paper in hands) we built a collaborative process with the NGO CETRA for the construction of the identity of the sustainable agro-ecological networks project called “Florestação”. We transformed a concept into an interactive dynamic where the brand’s purpose is experimented and where all people involved are co-creators of a live and transforming identity. Building a brand strategy that would bring closer several institutions towards a main goal and that would inspire small farmer’s communities for cooperative work.