Floya – Your travel buddy for Brussels
Branding for a mobility app
Floya is the new multimodal mobility concept for the Brussels-Capital Region. It combines public transport with shared mobility for a seamless mobility experience in a single app, creating a new way of traveling in the Brussels Region to improve quality of life in Brussels through smarter mobility. The name and vibrant, colorful design build on the brand promise "Your travel buddy for Brussels" and aim to attract attention to the new brand and make it the go-to mobility app for both residents and visitors. The brand design is based on elements unique to Brussels, resulting in a locally anchored, individual and distinctive design for Floya.