Folded World
Website
The website for adidas Originals breaks away from the sedateness of rooms and space and opens up a world for the user where usual conditions and habits are simply ignored. As part of a group of croquet players the user is called upon to: Start playing! If he follows this request, the croquet ball is hit and at once the walls, floor and ceiling fold together to create a new bizarre landscape. The website concentrates on an entertaining product presentation which the user can only experience by interacting.
