Ford - Navigationssysteme
Navigation systems
Navigation systems have become one of the most important vehicle accessories. Those who don't already own one either have one installed or use a mobile device, which is definitely the less expensive option. We wanted to draw the focus away from electronics discounters and garage chains, and create an interesting campaign for the growing market using more than just boring old pack shots - a campaign which successfully positions Ford Service as a provider of mobile navigation systems for Ford drivers.
Client / ManufacturerDesign
Ford Service Organisation
Köln, DE