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FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
FORMAT
2024

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FORMAT

Company Branding

FORMAT is an upcycling mission brand of Sungji Alfex, an aluminum formwork company. Sungji Alfex has a long Recycling Heritage, a resource-cycling feature of manufacturing-leasing. FORMAT’s brand mission is clear : creating a new attitude to work with materials in our form. It blends with diverse materials and creators to provide inspiration and experiences for a better future. From stationary products to space and beyond, there's no limit to the field and scale. Unstoppable movements are expressed straightforwardly on the line connecting FORM and AT, where all identities are clearly applied to any material and are expanded indefinitely.

Client / Manufacturer

SUNGJI ALFEX

Seoul, KR
Design

Lab M Zero Inc.

Seoul, KRTaiho Shin, Sinwook Park, Cecil Lee, Hayoung Lim, Beomseok Lee
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

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