formulist
Health and nutrition branding
Betterlifes Food and Supplements Co
The company was looking for a modern, rational look to highlight its R&D image and industry. The design agency created a lab-like scene and took the usual approach to tell the company's story. Hovering tweezers and products resembling skyscrapers set an experimental tone for the presentation of the company's tagline: “the nutrition expert with boundless imagination.” The branding takes the dot markings in the logo and applies them in interesting patterns to the packaging. The new design helps the brand to stand out on the grocery shelf. It also expresses the brand’s personality—professional, friendly and sophisticated.
Client / ManufacturerDesign
Betterlifes Food and Supplements Co
Taipei, TWthink brand consultancy
Taipei, TWDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User