fraenk BAEM "Sport"
Mobile internet advertising video
The video was part of a campaign to advertise fraenk's new business strategy. Sign up with a friendship code (BAEM) and get an extra GB of mobile internet even if you don't have a friend who's an active fraenk user. Then share your own code and get up to 10GB for €10. This video was targeted exclusively to users who watched content from the sports and activity segment.
iF Gold Statement
There are few markets more competitive than mobile internet, so it's hard to stand out from the crowd. Taking a lighthearted approach, this ad for the app-based German provider fraenk uses artistic associations to convey the idea that you can freely decide on data volume without having to get into the minutiae of an actual data plan.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User, Other target groups: Sports