fraenk — the mobile plan app
Mobile plan app
fraenk, a new telco brand, is entering the market with a radically straightforward approach: one plan, one price and just one store: your phone, thanks to new eSIM tech. The designer's task was to create that store: an app, that brings the brand’s identity/USP of radical simplicity – “being frank” – to life. The design approach for every detail was pretty much just “be frank”: typography, navigation, interaction elements, user onboarding – everything needed to be as straightforward and functional as possible. The result is a beautifully functional app and nothing more – exactly what the brand and product stand for.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Deutschland
Target Groups
Consumer / User