Fragen im Raum
Poster campaign
BIONADE remains true to its strategy of not advertising the product itself, but the lifestyle that goes with the brand. In 2010, BIONADE therefore aired some questions. Or, to be more precise vented some questions out in the open. They're questions about our lives, society and environment. The campaign is a statement for giving things more thought and against mindlessness.
iF Gold Statement
Just ask, just think about it, is the motto. A highly intelligent poster campaign is evident here even at first glance. Straightforward typography, clever texts and a striking implementation without patronizing the consumer in any way beautifully transport the Bionade feeling. Clever, witty and thoughtful.
