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Character Design for Fabric Freshener Brand
LG Household & Health
“FRAMON,” blending Fragrance and Monster, introduces deodorizing characters that absorb odors and emit pleasant scents. Developed through the AI program “Midjourney” with diverse prompts, we’ve crafted four distinct characters, each with unique traits and fragrances. Their designs incorporate fiber materials to connect with fabric products, enhancing the brand’s identity. These characters are set to diversify into fabric softeners, laundry detergents, air fresheners, and dryer sheets, offering innovative visuals and superior quality. We are launching a line of fabric deodorizing products with these creatively designed characters.
Client / ManufacturerDesign
LG Household & Health
Seoul, KRLG Household & Health
Seoul, KRBYUNGJOO LEE, JUNGHOON PARK, SUNGYONG JANG, JIA KIMDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users