FRÄSH - NATURALLY INTENSIVE
Barbecue sauce packaging
Traditional barbecue sauces use a lot of sugar and flavor enhancers. FRÄSH is different. Fresh ingredients and a naturally intense taste experience. And, since FRÄSH is fresh, consumers will find it in the refrigerated section. A great challenge for the design: it has to communicate that the product is a barbecue sauce and not a salad dressing and introduce a new product concept. This has been achieved by giving the FRÄSH brand a unique image. Bold and independent, it does not adopt the look of existing barbecue sauce bottles but makes its mark in the BBQ world through clear visuals and a color spectrum that illustrates intensity and authenticity.
Date of Launch
2021
Development Time
Other duration
Target Regions
Europe
Target Groups
Consumer / User, Other target groups: endconsumers