FreshPaper Refresh

Overall rebrand, including packaging design

FreshPaper is paper infused with organic botanicals that help fresh food last 2-4x longer, leading to less food waste in landfills and less methane and, thus, helping prevent climate change. But FreshPaper's utilitarian brand and packaging design were holding it back frombecoming mainstream. It needed to shift from a practical kitchen hack to an engaging, emotional brand in consumers' minds. In 2023, FreshPaper evolved to fully compostable packaging and re-launched a brand with a new face, a face that lived up to the magical properties of the product, embraced the spirit of freshness, and compelled more people to notice FreshPaper on shelves.