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FRICTION
FRICTION
FRICTION
FRICTION
2018

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FRICTION

Jeans

RIIVER

Sitting cross-legged often causes spinal problems, such as scoliosis. FRICTION detects your bad sitting posture and reminds you to correct it. When the wearer sits cross-legged, the rough back material of the jeans rubs against the soft front one, causing fading. This shows on corresponding areas based on different cross-legged sitting postures. Once fading appears, specific posture icons are revealed to remind the user to correct their posture. Even after fading, it is still a trendy item with a tattoo-like pattern.

Client / Manufacturer

RIIVER

Shanghai, CN
Design

RIIVER

Shanghai, CN
Development Time
13 - 24 months
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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