Friends, not fans.
Friends, not fans.
Friends, not fans.
Friends, not fans.
2012

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Friends, not fans.

Social media strategy

Alfred Ritter GmbH & Co. KG

In the Social Web, companies try to gather as many fans as possible by running big campaigns. With RITTER SPORT, we walked another way: make friends, not fans, without advertising. To do so, we created meeting points instead of brand platforms – and made thousands of lively participating new friends.

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