![Friends, not fans.](https://ifdalivestorage.blob.core.windows.net/user-uploads/25327/86357/00000000-0000-0000-0000-000000000000/01_1515_visuals_rs_blog_1.jpg)
![Friends, not fans.](https://ifdalivestorage.blob.core.windows.net/user-uploads/25327/86357/00000000-0000-0000-0000-000000000000/02_4479_visuals_rs_blog_2.jpg)
![Friends, not fans.](https://ifdalivestorage.blob.core.windows.net/user-uploads/25327/86357/00000000-0000-0000-0000-000000000000/01_1515_visuals_rs_blog_1.jpg)
![Friends, not fans.](https://ifdalivestorage.blob.core.windows.net/user-uploads/25327/86357/00000000-0000-0000-0000-000000000000/02_4479_visuals_rs_blog_2.jpg)
Friends, not fans.
Social media strategy
Alfred Ritter GmbH & Co. KG
In the Social Web, companies try to gather as many fans as possible by running big campaigns. With RITTER SPORT, we walked another way: make friends, not fans, without advertising. To do so, we created meeting points instead of brand platforms and made thousands of lively participating new friends.