Friends of Time

wine packaging

The packaging for the commemorative Chinese Baijiu (Chinese spirit) aims to remind customers of the precious friendship. The hourglass-shaped bottle visualizes the meaning of time, freezes the joyful moments of drinking with friends, and also highlights the brand's desire for consumers to enjoy and cherish time. The top of the bottle is subtly designed with a matching coin-shaped switch, which can be used to detach the bottle into two smaller ones for sharing with friends, thus making it more memorable.