From the pure Mother Nature, La Nature
Personal hygiene packaging
La Nature is a women's hygiene product brand made with 100% organic cotton cover and natural absorbent material from Scandinavia. The graphic image was developed based on the concept of 'Goddess of Nature'. To express the eco-friendly brand identity, the plastic wrapping is made from oxo-biodegradable material while the carton is made from recycled paper and printed with soy-based ink. It was also designed to minimize processing in both product and packaging and to facilitate recycling.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User