Fu Ning Detong rice wine packaging
Beverages
This is a rice wine package that breaks from basic forms such as jar, pot, and bottle by employing a different visual language to illustrate the connotations of wine, people, and rituals. The bottle is in the shape of a grain of rice, full of roundness and delicacy, and it shows an ancient person who is saluting if it is equipped with a bottle cap. This packaging is representative of oriental etiquette, as well as the connotation of oriental aesthetics and oriental wine culture.
Client / ManufacturerDesign
Beijing institute of graphic communication
Beijing, CNBeijing institute of graphic communication
Beijing, CNLiao Dazhi, Wang Jingyuan, Zhang Xiaodong, Sun Jiayang, Chi Yansong, Chen Wanfeng, Zhu Ziyan, Yang Yi, Wang Run, Cheng HaolunDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users