FUJIFILM Film Simulation Experience 2024
digital camera
The Film Simulation featured in Fujifilm’s X Series cameras captures the camera maker’s heritage through its unique ability to reproduce the rich colors and gradations of film with a digital camera, and has been widely loved by professional photographers and hobbyists alike for 20 years since its introduction. For users seeking to recapture the original experience of shooting on film camera, and those not familiar with film, Film Simulation takes the photography experience to the next level by providing deeper insight into the film on a digital camera and helping them to create images that match their vision, all while using a digital camera.
Client / Manufacturer
Design
FUJIFILM Corporation FUJIFILM design
Tokyo, JPFUJIFILM Corporation FUJIFILM design
Tokyo, JPTakeharu OmataFUJIFILM Corporation FUJIFILM design
Tokyo, JPTaketoshi KumazakiDate of Launch
2024
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users