FUJIFILM GFX100
Digital camera
The GFX100 is Fujifilm's flagship professional-grade digital camera. This unique hand-held, high-resolution camera is equipped with the first consumer market 100 million pixel sensor and is the first medium-format camera with an in-body image stabilization mechanism. It also boasts a sensor 1.7 times larger than that of a full-size model with a body of the same weight and size. The new intuitive operation screen in the X series is paired with a dial for instantly switching between any still image or video setting. This innovative model expands the range of photographic expression through unparalleled image quality unique to the GFX series.
iF Gold Statement
A new, simple and clean take on professional photographic equipment. Rather than improve on existing solutions, FUJIFILM chose to redefine them. Success is rewarded to the brave!
Client / Manufacturer
Design
FUJIFILM Corporation
Minato-ku, Tokyo, JPFUJIFILM Corporation
Minato-ku, Tokyo, JPDate of Launch
2019
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, South America
Target Groups
Consumer / User, Other target groups: Professional Photographers