FUJIFILM X-H1
Digital camera
FUJIFILM were striving to align the design with the X Series concept of maximizing the essence of the camera, while also introducing its unique presence as a new category model and achieving usability under any conditions. With a shape defined by its sharp edges, the camera looks and feels solid and dynamic, qualities associated with professional tools. Every detail was meticulously designed, such as the front-and-back grip, which provides the optimal balance with the telephoto lens in the X Series, a dial for easy operability, even when wearing gloves, and a vertical grip for a sense of unity with the camera body.
Client / Manufacturer
Design
FUJIFILM Corporation FUJIFILM Corporation
Minato-ku, Tokyo, JPFUJIFILM Corporation FUJIFILM Corporation
Minato-ku, Tokyo, JPDate of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User