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Digital camera
FUJIFILM CorporationThe X half is a compact half-frame camera rediscovering and reinventing the charm of film photography in digital form, delivering fresh creative possibilities for capturing everyday moments. Shooting in a vertical format inspired by classic half-frame cameras, the design offers new evolutions such as 2-in-1 shooting with the ability to freely combine stills and video for creative works making full use of the distinctive aspect ratio. From the tactile movement of the frame advance lever to the subtle sub-LCD that echoes a film window, every detail embraces authentic design to bring the fun of shooting with an analog half-frame camera to life.
Client / Manufacturer
Design

FUJIFILM Corporation
Tokyo, JP
FUJIFILM Corporation
Tokyo, JPHayato Ueno, Takeharu Omata, Toshiaki NagaiDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government