Fujitsu Brand Identity Refresh
Corporate identity redesign
Fujitsu LimitedFujitsu’s customers increasingly need to demonstrate their own wider societal impact, which meant that Fujitsu needed to lead them in addressing significant business and societal challenges. The new Fujitsu brand identity had to reposition Fujitsu from a traditional ICT player to an agile transformation partner with a clear ambition for making a positive and meaningful impact on the world. The new identity presents a new image for Fujitsu that will prod customers to reappraise the brand while preserving and reinventing its established visual equity: the infinity symbol, which now signifies sustainable transformation.
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Trade / Industry, Public Sector Government