Fujitsu - Carbon Cakes
Brand Activation
In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breathe in every day. Each Carbon Cake reflects levels of CO2 and PM2.5 that are gathered from environmental data via Fujitsu’s Digital Twin simulations, showcasing the balance between environmental, social, and economic factors. These black, dirty, misshapen cakes, filled with pollutants, helped people visualize the tangible amount of pollution that surrounds us, stimulating real conversations around CO2 and PM2.5 reduction with the ultimate aim to drive debate around finding solution.
iF Gold Statement
Fujitsu Carbon Cakes is a masterstroke of brand activation. Turning invisible atmospheric carbon into an edible form confronts people with the consequences of air pollution. This unique work champions sustainability across the environment, society, and economy to foster awareness and individual action. Concept, execution, and message align brilliantly. Data you can taste—and won’t forget.
Date of Launch
2024
Target Regions
Asia
Target Groups
Trade / Industry