fuku fuku Lip
Lip balm packaging
Though its ingredients are based on Japan-grown Yuzu, this packaging design is not limited to a Japanese audience. Fuku Fuku Lip was born out of the idea to carry lip cream inside an amulet bag to act as a guardian of your lips. Inspired by Japanese culture, it makes the perfect souvenir, a thoughtful gift, or a day-to-day accessory. Its modern shape has a certain playfulness, and with over 30 different design variations, the Fuku Fuku Lip promises a fun time choosing your favorite. The fabric of the amulet bag is called "Fujiyama weave" and was created by skilled craftsmen in Fujiyoshida.
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User