Full Moon
Full Moon
Full Moon
Full Moon
Full Moon
Full Moon
Full Moon
Full Moon
2019

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Full Moon

Food packaging

The package design idea of the mooncake draws from traditional Chinese culture by combining the multicolored bouquet symbolizing happy family reunions and moon rabbit, which is a traditional character of Mid-Autumn Festival. By eliminating all superfluous design features preferred by the traditional market, the essential significance of the festival is highlighted in the design. The mooncake box adopts a humanized design as it can be opened by pulling it in two different directions. Meanwhile, all the packaging paper is made of environmentally friendly materials in an effort to truly secure our customers' health.

Client / Manufacturer

Kempinski Hotel Chengdu

Chengdu, CN
Designer

KSCX Culture Communication Co., Ltd.

Co-sense Design TeamChengdu, CN
Date of Launch
2018
Development Time
Other duration: 3-6 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry

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