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Fullup. -- Minimalist & Sustainable Sneakers
Fullup. -- Minimalist & Sustainable Sneakers
Fullup. -- Minimalist & Sustainable Sneakers
Fullup. -- Minimalist & Sustainable Sneakers
Fullup. -- Minimalist & Sustainable Sneakers
Fullup. -- Minimalist & Sustainable Sneakers
Fullup. -- Minimalist & Sustainable Sneakers
Fullup. -- Minimalist & Sustainable Sneakers
2023

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Fullup. -- Minimalist & Sustainable Sneakers

Sneakers

Fashion accounts for ~10% of global CO2 emissions and contributes to water scarcity, pollution and environmental degradation. Among fashion categories, shoes are the hardest to address, due to the complexity required. Fullup. is on a mission to design shoes differently, applying minimalism to everything we do. In our classic Infinity, we drastically reduced number of parts and attained 100% traceability. By stripping back all of the extraneous materials and processes, we have redefined what makes an exceptional shoe and reduced our environmental impact. Fewer materials and steps in the supply chain, means less waste and lower emissions.

Client / Manufacturer

Sancon Investments Ltd

Hong Kong, HK
Design

Sancon Investments Ltd

Hong Kong, HK
Date of Launch
2022
Development Time
more than 36 Month
Target Regions
North America, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users

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